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AWS vs GCP: Which Cloud Platform is Right for You?

Cloud computing is gradually changing the way businesses operate because it is cost-effective and specific in delivering resource needs within a short period. Some of the companies that offer cloud services include Amazon Web Services and Google Cloud Platform (GCP). In this article, we will briefly describe the Amazon Web Services and Google Cloud Platform key characteristics and distinctions that should help you to navigate your business in terms of choosing one of the platforms.

AWS services

What is AWS?​​

Amazon Web Services is a comprehensive cloud computing platform developed by the reputable company Amazon. Although officially launched in 2006, since its general public availability, it has offered thousands of cloud-based services and infrastructure, including high-performance computing power, a huge variety of storage options, networking, databases, machine learning, and security tools. 

Key offerings of Amazon Web Services include:

Amazon EC2: Provides virtual servers (instances) to run applications.

Amazon S3: Scalable object storage for data, files, and backups.

AWS Lambda: A serverless computing service that allows running code without managing servers.

Amazon RDS: Managed relational databases, including MySQL, PostgreSQL, and SQL Server.

Amazon Sage Maker: A machine learning platform for building and deploying ML models.

 

People use AWS because of its flexibility, diverse service portfolio, geographical coverage, and strong security measures. The following big and small businesses, new and upcoming as well as the traditional such as Netflix and Airbnb rely on AWS for their operations.

What is Google Cloud Platform?

Google Cloud Platform is a suite of cloud services provided by Google, offering infrastructure as a service (IaaS), platform as a service (PaaS), and serverless computing environments. Launched in 2008, Google Cloud Platform builds on Google’s powerful infrastructure, enabling businesses to access and utilize the same technologies Google uses internally, such as advanced data analytics, machine learning, and big data processing.

Google Cloud Platform

Key offerings of GCP include:

Google Compute Engine: Scalable virtual machines for running applications.

Google Cloud Storage: Object storage for unstructured data.

Google Kubernetes Engine (GKE): A managed Kubernetes service for deploying containerized applications.

Big Query: A serverless, scalable data warehouse for real-time analytics.

Google Cloud AI Platform: Tools and services for building, training, and deploying machine learning models.

 

One major competence of Google Cloud Platform is in data processing, machine learning, and AI thus, organizations that focus on big data and innovation find it suitable for their needs. It works hand in hand with other Google products such as Google Workspace, making it suitable for companies that are already using Google tools.

AWS & GCP

Overview of AWS and GCP

Amazon Web Services (AWS): Launched in 2006, AWS is the most established cloud service provider, offering over 200 fully-featured services including computing, storage, networking, machine learning, and more.

Google Cloud Platform (GCP): Launched in 2008, Google Cloud Platform leverages Google’s expertise in search, AI, and data analytics. It provides a range of services similar to amazon web services but has a particular strength in data processing and machine learning.

Key Features of Amazon Web Services

Global Reach: Amazon Web Services has a massive global infrastructure with data centres across more regions than any other provider, making it ideal for businesses with international customers.

Comprehensive Service Offering: AWS offers a wide array of services, from computing (EC2) to storage (S3), and specialized services like AWS Lambda for serverless computing.

Enterprise Adoption: Many of the world’s largest enterprises, including Netflix and Airbnb, use Amazon Web Services due to its proven scalability and reliability.

Security: It offers robust security features, including encryption, DDoS protection, and compliance certifications for highly regulated industries like finance and healthcare.

Key Features of GCP

AI and Machine Learning: Google Cloud Platform strength lies in its AI and machine learning tools, such as TensorFlow and Big Query. It’s a top choice for businesses that require advanced data analytics and machine learning capabilities.

Integration with Google Services: It integrates seamlessly with other Google services like Google Workspace, making it a great choice for businesses already within the Google ecosystem.

Sustainability: It focuses heavily on sustainability, boasting that it runs on one of the cleanest clouds in the industry, using renewable energy sources for its data centres.

Cost Efficiency: It often provides more competitive pricing compared to AWS, particularly with its sustained use discounts, which can make it a cost-effective option for continuous workloads.

Comparison of Pricing Models

Pricing is a major consideration for any business choosing a cloud provider. While both Amazon Web Services and Google Cloud Platform offer pay-as-you-go pricing models, there are differences in how costs accumulate:

AWS: AWS charges based on usage per hour. Although it offers significant flexibility, its pricing structure can be complex due to the variety of services available. However, Amazon Web Services offers tools like the Amazon Web Services Pricing Calculator to estimate costs.

GCP: It is known for its simple and transparent pricing. It charges based on per-second billing, which can result in savings, especially for short-term tasks. Google Cloud Platform also offers sustained use discounts automatically, providing additional cost reductions for long-running workloads.

User-Friendliness

AWS: While AWS is feature-rich, it can be overwhelming for beginners. Its vast array of services comes with a steeper learning curve, especially for small businesses without dedicated IT teams.

GCP: Google Cloud Platform’s user interface is generally considered more intuitive and easier to use, making it a better option for beginners and companies that prioritize ease of use over the depth of services.

Customer Support and Documentation

AWS: AWS has a comprehensive documentation library and a robust support ecosystem, including amazon web services Support Plans tailored to various business needs. However, advanced support comes at a premium.

GCP: It offers solid customer support and provides detailed documentation as well. It also offers multiple support tiers, with more affordable options compared to AWS for smaller businesses.

Use Cases

AWS: Suitable for large enterprises, e-commerce platforms, and businesses that need global infrastructure and diverse services. Amazon web services is excellent for organizations needing to scale quickly and handle complex workloads.

GCP: Ideal for startups, research institutions, and companies focused on big data analytics and machine learning. It’s also perfect for organizations that already use Google’s ecosystem, such as Google Workspace.